"Frank's skill in asking the right questions is un-mistakable, and is at the core of his leadership philosophy.

The power of these questions cannot be underestimated, especially if you want to lead and not manage."
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Westhaven Worldwide Logistics

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The question is: Are short descriptions effective?

Allan replies raises that question in his reply to my post about 5 words.

Here are three very effective examples:
We try harder
I’m loving it
Head and Shoulders


Would
How are you unique?
What do you offer?
Who are you?

be better questions to ask to find the right positioning?


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