I ask these questions because a surprising number of leaders seem to have only half the answers… and usually it’s the easy half! To continue our jigsaw metaphor, they’ve sorted the easy-to-identify colorful pieces, but not the sky.
If this is the situation you find yourself in, let me offer some advice…
The sky is the responsibility of one function over all others—Marketing.
Your first job? Check that everyone in the company knows and understands this. No cross-border incursions from Sales allowed! It is your Marketing team that needs to understand what your company does or could do best and identify profitable customer segments.
Once that process is underway? Well, believe me…
… all the other pieces of the jigsaw will fall into place.
Tags: advice answers ask these questions ask colorful pieces company customer segments easy-to-identify colorful pieces everyone in the company first job going to lead have only half the answers identify profitable customer segments immediate support jigsaw jigsaw metaphor leaders marketing marketing team no cross-border incursions profitable customer segments questions remain uncertain responsibility sales sky structured support surprising number of leaders the easy half uncertain