"Frank's skill in asking the right questions is un-mistakable, and is at the core of his leadership philosophy.

The power of these questions cannot be underestimated, especially if you want to lead and not manage."
—John Cave
Westhaven Worldwide Logistics

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Mission Statements

Lee Iwan thinks there shouldn’t be any: In fact, I find them to be insincere, ambiguous and completely useless to the customer, and most of the time useless to the company itself.

An interesting statement for sure! We probably have all come across many companies where the mission statement is worth nothing. And still, the question:

What is your mission statement?

is asked quite frequently. My answer: I am my mission statement raises eyebrows at times but always leads to more discussion and sure has helped me to attract customers.

How about yours?

Personally I think that if a mission statement works for you—be it as customer or as client—then there should be one for you smile. But, do you know how to create a mission statement?

Franklin Covey has a mission statement builder online.

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