Mission Statements
© Copyright Frank D. Kanu 2000-2008
Lee Iwan thinks there shouldn’t be any: In fact, I find them to be insincere, ambiguous and completely useless to the customer, and most of the time useless to the company itself.
An interesting statement for sure! We probably have all come across many companies where the mission statement is worth nothing. And still, the question:
. But, do you know how to create a mission statement?
Franklin Covey has a mission statement builder online.
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Lee Iwan thinks there shouldn’t be any: In fact, I find them to be insincere, ambiguous and completely useless to the customer, and most of the time useless to the company itself.
An interesting statement for sure! We probably have all come across many companies where the mission statement is worth nothing. And still, the question:
What is your mission statement?
is asked quite frequently. My answer: I am my mission statement raises eyebrows at times but always leads to more discussion and sure has helped me to attract customers.How about yours?
Personally I think that if a mission statement works for you—be it as customer or as client—then there should be one for you. But, do you know how to create a mission statement?Franklin Covey has a mission statement builder online.
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