I’m taking about your leadership reach… the extent to which the culture you want for your organization, the initiatives you set in train and the value you want for your customers permeates right through to junior members of staff and people on ‘the front line’.
I ask because—and let’s be honest here—in many if not most organizations, leadership doesn’t reach very far ‘down’ at all. In fact, a lot of front line staff haven’t the first idea who their CEO is—or who other members of the senior management team are—let alone what their aspirations are for the business.
Why is this?
Well, part of the reason could be geographical. An organization that’s multi-site, has a lot of home-workers or is ‘international’ presents very real challenges in terms of communication. Large companies—ones with staff counts of over 50,000 or more—also pose a communication headache as do structurally complex organizations. And organizations which fail to make the use of IT for communication (have an intranet… videoconferencing—internal magazines) will also compromise leadership reach.
Have a look at the above paragraph and tell me the word that keeps getting repeated.
That’s right. Communication.
Not rocket science, is it?
Your leadership reach is as good or as bad as your internal communication strategy. Fix that and you’ll knock everyone out with your vision.
Tags: aspirations ceo challenges complex organizations communication extent front line staff headache initiatives internal communication strategy junior members magazines organizations rocket science senior management team staff train videoconferencing vision