Customers? Screw Them!
© Copyright Frank D. Kanu 2000-2008
Many companies spent a lot of efforts, time and money to avoid admitting a mistake. I know a company that got a translator to speak to a customer they thought was a foreigner—not to apologize but to make sure the customer would get their message:
“We do not care!”
Technorati (All Links are external): customer got treated horribly customers foreigner horribly life blood mistake overcome bad press screw screw them time and money translator we do not care business leadership
Many companies spent a lot of efforts, time and money to avoid admitting a mistake. I know a company that got a translator to speak to a customer they thought was a foreigner—not to apologize but to make sure the customer would get their message:
“We do not care!”
Haven’t we all been in a situation where we as the customer got treated horribly?
Are you spending many to overcome bad press?
Or do you save money by treating customers as what they are: The life-blood of your business?
Do your customers know that you care?
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customer got treated horribly customers foreigner horribly life blood mistake overcome bad press screw screw them time and money translator we do not careTechnorati (All Links are external): customer got treated horribly customers foreigner horribly life blood mistake overcome bad press screw screw them time and money translator we do not care business leadership
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