"Frank's skill in asking the right questions is un-mistakable, and is at the core of his leadership philosophy.

The power of these questions cannot be underestimated, especially if you want to lead and not manage."
—John Cave
Westhaven Worldwide Logistics

The Top 8 Rules for Outstanding Business Communication

  1. Use only words or phrases that you also use when speaking freely.
  2. Use simple and clear words. Remember, it is a business communication, not prosaic art!
  3. Put yourself in the shoes of the recipient of your message: What would she like to read about?
    Make her the center of attention.
  4. Write like you speak! Short sentences help the reader to follow your thoughts.
  5. There is more than just the normal sentence: There are questions, exclamations, et cetera. And there's more than just the simple dot: The semicolon, the dash, the colon, ...
  6. Make it interesting; like the story you would tell. If appropriate, humor goes a long way.
  7. Be clear and precise. If the reader does not understand you—who is to blame?
  8. Be polite and stay away from emotions—except your are in the emotions business.

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